UX design is highly technical and it goes well beyond the User Interface. UX Design is about how your products work for real people, more than about how the interface looks like.
User Experience Design is a design methodology focused on the creation of digital products and services that provide meaningful experiences for users. It is a step-by-step process that starts with understanding your users and their goals, in context.
User Experience research and design are a vital part of the UX process, and here at Design Thinking Society, we specialize in both. By using a combination of user research and design thinking, we’re able to help your team create a better product together, that your end-users will adore.
UX design stands for User Experience Design, which focuses on the end-user’s overall experience while using your product, content, website, mobile app etc.
In our vision UX research and design consist of four main components:
There are countless benefits to conducting user experience research and implementing the huge amount of insights into your digital product design strategy.
First, it allows you to identify your users profiles and understand their goals, step by step. This helps your teams better understand what your customers are looking for and how they can design a product that will be not only useful and usable but desirable.
Additionally, user research provides you with a better understanding of your users’ context and the challenges they face. This allows you to create solutions that are both easy to use, empowering, trustworthy and enjoyable. Without a solid understanding of your users, you’re simply guessing what your customers are looking for.
Finally, user experience research is integral to the UX process. User flows and user testing help you identify the best path for your users to take through your product, and user research helps you understand the challenges they’re facing along that path.
Here at Design Thinking Society, we specialize in experience research and design. We’ll work with your team to co-design the best user experience for your customers. We bring the process, the design methodology and the workflow so that your team can create useful and enjoyable solutions.
Our user research process is simple, yet effective. We’ll conduct user research that allows you to gain a clear understanding of your users. We’ll also help you identify their goals and create a new journey that will help them accomplish those goals.