Our Approach to Design Thinking
for Business Growth

We drive business growth by helping you connect with customers.

The design thinking approach focuses on the people you’re creating for. It’s about making human-centered decisions at the start of a project – building a fail-proof foundation to ensure that your customers are beyond satisfied with the final product.

The only important thing about design is how it relates to people.

Victor Papanek

Design Thinking Mitigates Risk and Boosts Profitability

Design thinking allows you to ask the right questions and find the right focus, so you can define what the project is trying to achieve. This means fewer risks, fewer setbacks, and a faster and more profitable time-to-market.

With design thinking, your team is aligned toward a singular goal. This enables them to work faster and deliver rapid ideation, short iterative production cycles, and timely delivery. Human-centered design significantly reduces development and turnaround time – providing decreased risk and increased profits for all your projects.

It’s up to you to take the reigns

Our goal is to provide you with the skills necessary to practice ongoing design thinking for business growth without a need for outside advice or expertise.

At the end of our engagement, you should no longer need our help. Instead, you would graduate as a design-able organization self-sustaining and capable of tackling the challenges of customer demand all on your own. In other words, we haven’t done our job until you know how to do it for us!

Learn about how we can help

Since our founding in 2017, we’ve used our approach and methodologies to help clients in a wide variety of settings, including business organizations, public sector companies, administrations, and universities. We are proud of the impact we’ve had on our clients so far: 40 innovation and transformation projects, over 100 training sessions, and more than 1,500 people trained or involved in our co-design projects.

We are here to guide you every step of the way. Our team of experienced professionals knows what it takes to understand customers and get to the crux of what benefits them the most. When you’re ready to jump in with design thinking – or you just want to know more – get in touch, and we’ll help you find inspiration.

Let’s work together to transform your business

Connecting with your customers is a process that takes practice, patience, and determination.
We view design-thinking for businesses as a multi-tiered enterprise consisting of three main components:
Facilitation, Human-Centered Design, and Co-Design.

Let’s discuss each in more details.

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Our team of facilitators guides, coaches, and challenges the way you and your team members see things, empowering you to understand the problem in terms of possibilities and opportunities.

Design facilitation is not a static, standardized mechanism, but an ever-evolving and highly customizable approach. We rely on a broad selection of models, patterns, and tools that are constantly changing and improving – and we build new tools or combinations for every project.

This is our mutual design and innovation space. We collaborate with your team to inspire new ideas and processes, and help you develop a faster, more streamlined and customer-centric approach that delivers results for your bottom line.

Our team of professionals guides you through the customer empathy process and what it means to truly understand a customer’s needs. This leads to finding new business opportunities.

What’s more, we reduce the inherent risk of untapped opportunities by helping you rapidly prototype and experiment with design at a low cost – thereby safeguarding your resources and accelerating your time-to-market.

“Co-design” involves multiple groups working together to solve a common problem. With design thinking for business growth, we work with your team – not outside of them.

As such, we will be looking for as much input from you and your team as you will be looking for from us. During this engagement, we are all members of the same design team.

We will coach you on how to uncover emerging needs for new opportunities and changing customer requirements, how to adapt to a market that is constantly evolving, and how to iterate quickly to reduce risk and keep your investment low in the early stages of new products. We understand that every market is dynamic, and what worked for your customers yesterday may not work for them tomorrow.

the sweet spot

Desirability + Feasibility + Viability = The Innovation Space

We facilitate a human-centered approach to identify opportunities at the
intersection of customer needs, technology possibilities and business imperatives.

The Design Thinking Process

Design Thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test with final users. It is a way of thinking and working as well as a large collection of practical collaboration methods.

Empathize

define

ideate

prototype

test

Benefits that prove the value of our way of working

Faster results (2 times
faster time to market)

Increased financial
performance

Competitive advantage
adopting a consumer-centric approach

Maximized value
of desired customer segments

Improved efficiency
and effectiveness in operations

Improved working environment and
teamwork alignment

Faster results (2 times
faster time to market)

Increased financial
performance

Competitive advantage
adopting a consumer-centric approach

Maximized value
of desired customer segments

Improved efficiency
and effectiveness in operations

Improved working environment and
teamwork alignment

Let’s talk about your challenge